Craft & Co. is a fictional kitchenware brand that combines a limited colour palette with minimalist branding and sophisticated packaging design. The movement and flow of continuous line illustrations can be seen echoed in the logo’s ampersand.

Inspire delight in everyday moments.

Black box packaging for an 8-inch chef's knife from the brand cr&ft co., featuring a simple white line drawing of a knife on the top of the box, with the brand name and product description in white text.
Black oval store sign reading 'craft & co.' mounted on the side of a building

Crafted Moments

Black shopping bag with braided handles and the text 'craft & co.' printed in white on the front.
Black packaging box for an 8-inch chef's knife from Craft & Co., with a line drawing of a knife and handle on the top and product description on the back.
A jar of handcrafted wild raspberry and black cherry preserve with a black lid and black label, displaying white line art of raspberries and cherries, and the brand name 'craft & co.'
A wooden knife case, a kitchen knife with a black handle, and a black gift bag with white lettering and a graphic of two wine glasses
Top and bottom views of a black ceramic non-stick 10-inch frying pan with a silver handle, with the top showing the product label and the bottom featuring the brand logo 'craft & co.'
Bottle and box of Craft & Co. Zesty Citrus Gentle Hand Soap with black labels and white text, featuring a line drawing of citrus slices and leaves, on a white background.